Attract Top Talent with Video: Best Practice for Hiring Millennials
By 2025, Millennials are set to make up as much as 75% of the workforce. Yet many businesses still have trouble attracting professionals from this generation to their companies.
Millennials have a different outlook on the job market than previous generations, and it takes much more effort to catch their attention.
To attract Millennials to your company, you’ll need a different approach than the traditional methods you’re used to.
As the first generation to grow up with the internet, Millennials have come to have a strong preference for video as a way to consume content and information.
Tapping into those preferences and upgrading your hiring methods to include recruitment videos is a great millennial recruitment method and a way to attract talented candidates for your roles.
Video is one of the most cost-effective recruitment strategies. But to ensure success, your content must be attention-getting, engaging, and unique to the position.
In this blog, you’ll find everything you need to know about recruitment videos, the different kinds, and the best practices for creating your own.
Let’s get started.
What is video recruitment?
Video requirement is a modern marketing strategy designed to attract qualified candidates to a job role.
It involves the creation of short videos, which act as an advertisement for your company. But instead of targeting customers, these videos are aimed at potential employees.
The content of your recruitment videos should tell an honest, compelling story about your company, its culture, and what it’s like to work there.
Video requirement is a modern marketing strategy designed to attract qualified candidates to a job role.
It involves the creation of short videos, which act as an advertisement for your company. But instead of targeting customers, these videos are aimed at potential employees.
The content of your recruitment videos should tell an honest, compelling story about your company, its culture, and what it’s like to work there.
Well-crafted videos will also encourage viewers to share the content on social media, expanding your reach and chances of finding a great employee.
Recruitment videos are versatile and can be promoted on your company’s website, job postings, and social media pages.
Examples of recruitment videos
Finding inspiration on what to include in your recruitment videos can be challenging – especially if you’re new to them.
To help you get started, we’ve outlined some of the most common and effective examples of recruitment videos that have led to great results for other businesses.
Employee testimonials
Testimonial-style videos are one of the most common recruitment videos because they’re affordable and effective.
These videos work so well because they allow current employees to attest to the best aspects of your company and why they love being an employee there.
When planning your employee testimonial video, carefully pick the employees you believe will speak highly of your company and paint it in the best possible light.
Virtual office tours
Another common type of employee recruitment video is virtual office tours.
An office tour is a perfect opportunity to highlight the best features of your workplace. It also allows employees to envision working at your company as they take in the layout, design, and equipment.
Office tours also give potential employees a glimpse into your workplace atmosphere and everyday life at your office.
A day in the life videos
A day-in-the-life video is an excellent way to provide more detail on an available job role and responsibilities.
These videos allow candidates to get a clear idea of the available position while giving them an insight into your company culture.
Film your chosen employee as they go about their day, and get them to narrate a little on camera about what they’re up to.
Explainer videos (to introduce your employer brand)
When attracting talented professionals, a clear employer brand is a necessity. A strong employer brand gives you a competitive advantage, setting you apart from competitors.
Explainer recruitment videos are a great way to deliver your brand message to potential candidates within a few minutes.
When you effectively convey your brand identity, culture, and values, you pique viewers’ interest in your company and encourage candidates to apply for your open position.
How do you get started using recruitment videos?
Let’s look at five essential elements to include in your videos to ensure they’re effective and worthwhile and paint your brand positively.
1. Define your goals
The starting point for creating a great recruitment video is identifying your goals. For example, do you want to:
- Influence your brand reputation?
- Add more young employees to your workforce?
- Boost brand awareness?
- All of the above!
2. Keep it clear & concise
Your recruitment videos should introduce your company, culture, values, and employees but should also be kept short and sweet.
If posted on your company website or YouTube, aim to keep the length of your video around the three-minute mark.
On social networks such as Twitter or LinkedIn, holding your audience’s attention may be more challenging, so keep it around one minute long.
3. Grab your audience’s attention
Your videos must grab your audience’s attention from the get-go. With so much content out there, it’s all too easy for candidates to scroll past your video.
Ensure your video’s content is engaging, creative, and unique to encourage viewers to keep watching.
Remember, most people have their sound off as they browse, so don’t forget to add captions to reduce scroll-by rates.
4. Focus on employee value proposition (EVP)
Employee value proposition (EVP) is the unique set of benefits that an employee receives in exchange for the skills, capabilities, and experience they bring to your company.
Compensation, benefits, career, work environment, and culture are the most critical elements of an EVP.
You should highlight these important factors as much as possible in your recruitment video.
5. Include a call to action
The final tip for creating an excellent recruitment video is to finish with a clear call to action.
After watching your video, viewers should know what you’d like them to do, whether it’s to fill out a job application or get in touch with you directly.
Even if your video is well-produced, it won’t get you the results you desire without a call to action.
We hope this blog has helped explain the benefits of using recruitment videos to attract millennial candidates to your company.
Remember, it’s vital that you strategically plan your recruitment videos to ensure they’re successful and that your efforts pay off.
If you need more information on additional strategies to recruit talent to your company, check out our blog: Recruitment Marketing: A Proven Strategy To Attract Talent.
Or, if you need assistance with your recruitment strategy, Deliver Workforce Solutions would love to help.
We’re here to assist you with strategies and processes to attract, develop, and retain employees.
Contact [email protected] for a free consultation.
