Archetype Framework

Based on the psychological work of Carl Jung, archetypes show up as personality in individuals and as culture in groups. They are unconscious storylines that influence our thoughts, behaviors, and worldviews.

Deliver Workforce Solutions uses the archetype framework to identify the strengths and weaknesses of the personality traits that exist within your organization. We use this information to assess your current teams, their “trait diversity,” and their ideal trait complement so that you can build the kind of workforce that aligns with your culture, works best together, and inspires innovation and productivity.

Explore the 12 most common archetypes found in the business world and identify your organization’s “narrative intelligence.” Then, see how they apply to leadership development and organizational alignment.

Note: Clicking on “Learn More” above will take you from this website to Culture Talk, where you can explore the 12 primary business archetypes and learn more about the psychology behind them, as well as the different traits that accompany them.

Archetype Applications

The application of an archetype can vary from individual to corporation (or from solopreneur to executive team). However, there is some overlap – and eventually, all applications will be used as a business grows and develops.

Consider a few of the most common individual and corporate applications below.


Self Assessment Tool

Are your employees an investment or an expense?

Employees are an investment when they’re highly productive and a good fit within the business culture – and the business is making a profit as a result. But they can become an expense when the systems you have in place for their work are underdeveloped or need to be improved upon, causing productivity and profitability to lack. They can also become an expense when they’re not the right fit for the culture, causing others to become less productive as well. If systems aren’t right, and employees aren’t the right fit, where do you start to fix the problem?

Deliver Workforce Solutions has developed a self-assessment tool to help you identify the gaps in your systems and teams that will help you turn unnecessary expenses into profitable investments.

Our self-assessment tool will evaluate your employment systems in the following areas through the lens of leadership:

Acquiring Talent





Leadership for Continuous Improvement

Try our assessment tool now for only $25.00. A free consultation is included following the assessment.