Leadership Skills that Lead to Employee Retention
Leadership can be defined as the art of motivating employees to achieve business goals that lead to growth and profits. Based on research, some leadership skills lead to employee retention better than others.
Building a positive culture is a key skill effective leaders excel in to impact retention. Culture encompasses the social behaviors and norms of a business. If there is a culture of trust, respect, and responsibility, employees will likely stay. However, if the culture is toxic, employees are more likely to leave for better opportunities.
Good communication skills are also critical to employee retention. Communication skills can be described as verbal or non-verbal. Verbal communication can be defined as any conversation that takes place verbally. Examples of verbal communication include face-to-face conversations, video conferring meetings, phone calls, or voice messaging. The tone is important to take into consideration when communicating verbally as it helps to convey the message. Most verbal communication is temporary unless it is recorded in some manner such as voice mail.
Non-verbal conversations include any form of conversation that does not include vocal. Social cues are non-verbal and include gestures such as eye contact, facial expressions, body language, gesturing, and even appropriate touch such as a handshake. Social cues help to establish the context in addition to verbal communication.
Listening is another very important skill that effective leaders excel at. As Stephen Covey so eloquently stated, “Seek first to understand, then to be understood.” He refers to listening as an empathetic skill. Employees feel valued when employers listen to them.
Writing is an active skill because it requires thinking. It also provides documentation. Writing can be formal or informal. Reports communicate data and process, while email, messaging, texting, etc. relay thoughts and ideas in a short duration.
Along with good communication skills, effective leaders develop a compelling vision for employees with a focus on goal achievement. Working collaboratively and building strong teams helps to build positive relationships with employees thereby motivating them to be productive and happy employees.